LID Publishing opens its ninth editorial headquarters, this time in Shanghai

LID Publishing, present in the United Kingdom since 2010 and the United States since 2011, arrives to China. This expansion seeks to cover the needs of Chinese companies aiming to make themselves known in the West and contribute to the professional development of their managers.

In the last ten years, more than 50% of the new investments all over the world have gone to China. Earlier, its growth was based on the competitiveness of their labor cost in most professional categories, but now it’s based on great technology and on quality. But it can still improve two aspects LID has a wide expertise on, that is, reinforcing its image in the West and team training. Either through book publishing, online courses, speakers or reviews, LID hopes to contribute in our small way to the second power in the world.

Monica Wang has joined as Shanghai headquarters general manager. She is graduated in Journalism and Communication by the Chinese Cultural University in Taipei, and also holds a master’s degree in Communication (Marketing, Communication and Advertising) by the Emerson College in Boston, and in Publishing Studies by the City University London. Also, Wang has five years’ experience as rights manager in Kogan Page, publishing company based in London, three years’ as international rights coordinator in Sunbright, publishing company based in Taipei, and three years’ as editor in Master60’ magazine, among other jobs.

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The Business Publishers Roundtable is an international association of business book publishers, each representing one language, whose aim is to contribute to the world’s progress, freedom and welfare through the dissemination of ideas for business in different languages. This is translated into practice by the exchange of information on authors’ rights, providing advice to fellow members on their publishing activities and by carrying out copublishing or joint venture projects in order to gain greater visibility and recogition among authors, readers and other publishers.

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